September 10, 2014 by

Application of a Buyer Readiness Model to Adoption of Cross-Vertical Initiatives

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This was originally posted on blogger here.

I just finished a talk at the Nashville Technology Council's Nashville Analytics Summit.  It covered my colleague and I's paper: Application of a Buyer Readiness Model to Adoption of Cross-Vertical Initiatives. It covers how to sell an analytics initiative, (or any other cross-vertical initiative such as security), to internal stakeholders.  If you'd like, also check out the slides for our presentation: Your Boss Buys Analytics.

LET’S WORK TOGETHER